DETAIL PEKERJAAN : MARKET RESEARCH ANALYST

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field with minimum GPA: 3.00 (scale of 4.00). Advanced degrees or certifications in market research or analytics are a plus.
• Minimum of 2-3 years of experience in marketing, market research, or related roles.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Possess knowledge and understanding of building components, typologies, and their relationship with public spaces and urban infrastructure.
• Proficiency in market research tools and software (e.g., Google Analytics, SurveyMonkey, CRM systems).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with data visualization tools.
• Proficiency in English, both written and spoken. Additional language skills relevant to the potential new area are advantageous.
• Willingness to undertake regular business trips.
• Good organizational skills and able to work neatly, systematically, planned & thoroughly.

Responsibilities:

• Conduct thorough market research to identify trends, opportunities, and potential challenges in the new area.
• Analyze demographic, economic, and competitive data to assess the viability of the new market.
• Develop and execute surveys, focus groups, and interviews to gather qualitative and quantitative data.
• Evaluate market conditions and competitive landscape to provide strategic recommendations.
• Prepare detailed reports and presentations on market findings and potential opportunities.
• Monitor industry trends and emerging technologies relevant to the new market area.
• Prepare regular updates and reports on market research findings.
• Provide insights and recommendations based on research to guide decision-making processes.